Senin, 27 Februari 2012

[R824.Ebook] PDF Ebook Architect's Essentials of Marketing, by David Koren

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Architect's Essentials of Marketing, by David Koren

Easy access to crucial marketing information for design professionals
Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you:
* Authoritative advice from leading national figures
* Flip-and-find access to critical business information
* Bulleted lists and callout boxes for quick reference
* Clear, insightful explanations of complex business topics
For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

  • Sales Rank: #828647 in Books
  • Published on: 2004-09-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.56" h x .75" w x 5.37" l, .75 pounds
  • Binding: Paperback
  • 288 pages

From the Back Cover
Easy access to crucial marketing information for design professionals

Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:

  • Authoritative advice from leading national figures
  • Flip-and-find access to critical business information
  • Bulleted lists and callout boxes for quick reference
  • Clear, insightful explanations of complex business topics

For design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.

Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

About the Author
DAVID KOREN is Marketing Director for Gensler’s 250-person New York office where he is responsible for marketing strategy, strategic alliances, market research, and public relations. Koren is co-chair of the marketing committee of the AIA New York chapter and is an active member of the Society for Marketing Professional Services.

Most helpful customer reviews

13 of 13 people found the following review helpful.
MUST READ FOR SUCCESS
By Dane
Divided into three convenient parts, Architect's Essentials of Marketing is extremely informative and easily digestible. Part I: Marketing Strategy, Part II: The Business Development Cycle, Part III: Marketing Tools and Resources.

Similar to the best professors I had in college, author, David Koren is passionate and to the point. The material is presented in a well-written, upbeat and positive tone. Explanation of major points is supported by easy-to-understand tables and diagrams. In addition to the valuable insights found in the main text, margins throughout the book are packed with short thought provoking sidebars.

Architect's Essentials of Marketing is a must-read for any individual or firm serious about building long-term success. Heck, this book would help professionals in any field.

6 of 6 people found the following review helpful.
Architect's Essentrials of Marketing
By Annamarie Kovacik
An excellent read for anyone involved in marketing professional services. It is highly applicable to all the AEC disciplines and a useful tool and checklist not only for the marketing and business development professionals but the principals involved in marketing their firms also.,

0 of 1 people found the following review helpful.
Three Stars
By Katie M.
The book is really very good.

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Selasa, 21 Februari 2012

[Q494.Ebook] Ebook Download Inflection Point, by Traci Medford-Rosow

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Inflection Point, by Traci Medford-Rosow

Replete with intrigue, Inflection Point is the true story of the author and her legal team at Pfizer who found themselves at the epicenter of the decade long, world-wide, multi-billion battle for control over the world's most prescribed pharmaceutical product, Lipitor®. The author charts the course of the team's courageous eff ort to protect the company's most prized asset, and the unforeseen personal consequences suffered as a result. In New York, London, Paris, Copenhagen, and Ottawa, from the White House to Wall Street, in boardrooms and courtrooms, in the media and behind closed doors, critical disputes are won and lost in a struggle for survival. Inflection Point is a fast-paced, high-stakes legal thriller and memoir. But it is also a cautionary tale posing a question as fundamental as it is critical: Have the efforts to bring affordable medicines to consumers helped to cripple the very industry that invents life-saving drugs in the first place?

  • Sales Rank: #1120154 in Books
  • Published on: 2015-12-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .54" w x 5.98" l, .77 pounds
  • Binding: Paperback
  • 236 pages

Review
An incredible memoir that is an inherently fascinating read, "Inflection Point" provides a rare insider's look at an aspect of the pharmaceutical industry that is seldom revealed to the public. Exceptionally well written, organized and presented, "Inflection Point" deserves as wide a readership as possible as the issues of public health and the role played by 'big pharmacy' is under increasing controversy and political scrutiny. Simply stated, "Inflection Point" needs to be a part of every community and academic library collection for the benefit of non-specialist general readers and academia alike.
--Midwest Book Review 

Inflection Point is a business story, a pharmaceutical story, a sociological story, and a personal, emotional story. (Traci Medford-Rosow) keeps the story moving at a quick pace with a good writing style that keeps the reader interested...(a) sobering read into a world few know much about.  
--San Francisco Book Review

Most helpful customer reviews

1 of 1 people found the following review helpful.
Exciting, "Non-Generic" Account of Saving Lipitor!
By Steven Schofield
When I think of lawyerly writing, I don’t necessarily think of writing that moves me. Henceforths, herewiths and theretos may serve a high and noble purpose, but they aren’t exactly evocative. But Medford-Rosow’s writing is evocative and so is her story.
Her heart is big. Just how big is immediately apparent from the book’s early version of herself as a protective older sister. And it’s a heart that never shrinks as the youthful competitive swimmer she was in Virginia travels to Manhattan and evolves as a big fish in the giant pond of Big Pharma. It's the heyday of Lipitor and she heads up IP at drug giant Pfizer.
The bulk of the book’s legal drama focuses on an epic threat to Lipitor’s patent that chews up years of her legal wits, attention and energy. It's exciting stuff and makes for engaging reading. That's because Medford-Rosow’s story cleverly doubles the meaning of IP to not only represent the standard “Intellectual Property”, as in Pfizer’s gold-plated statin, but to also stand for “Inflection Point”, her personal navigation through the corporate pressure cooker as the pill maker becomes pill crusher and she must get out or risk being ground to powder. If you think only blue-collar types suffer from work-related injuries, read the chronicling of her physical battle wounds as her white collar pressures intensify and try not to make a comparison to other types of workplace maladies (I thought of coal workers’ black lung disease and the knocked out teeth of hockey players).
Questioning her fortitude as the legal battle lumbers on, the author looks back in time, back to Virginia, back to her childhood homestead to see exactly how she got where she is and what it is that makes her stay. She addresses a surprising history found nowhere on her corporate CV and in doing so changes her present and the course of her future.
A storyline in the book involving the author’s associate, Carol, that I won’t spoil by revealing here, is so remarkably positive, it made me want to run out and pay something forward, do some good. Maybe I watched too many seasons of Glenn Close playing the nasty lawyer in Damages, but it was an eye-opener to read about anyone, lawyers included, so full of encouragement for another human being.
I started reading Inflection Point late one night after I downloaded it on my iPad. I didn't know what to expect, my experience with pharmaceutical employees is primarily drug reps with John Edwards haircuts and shiny shoes. But it had me, right from when I first double-clicked it and I didn't darken my screen until the book was done. I can't remember the last time that happened.

1 of 1 people found the following review helpful.
Powerful and Inspiring
By m grace
Traci Medford- Rosow’s memoir provides the reader a richly textured and rare glimpse into the legal battle for the intellectual property rights of the drug Lipitor, while employed as Chief Intellectual Property Counsel, for one of the largest pharmaceutical companies in America (Pfizer). At core, Inflection Point is a pyscho-social narrative about the personal and professional challenges, setbacks and triumphs the author experienced during the litigation process, and as captivating, her keen insight into life itself. Medford-Rosow artfully infuses the nodal “points” in time that changed Pfizer’s trajectory and with candor and self-reflection painfully depicts her own “points” of emotional transcendence. At times, with the weight of the world seemingly on her shoulders, the author is battle tested in all aspects of life and has the psychological scars to prove it. Nevertheless, her fearless nature shines brilliantly. Like a light-house at sea she is a “point”---a beacon of hope--- and an illustration of tenacious courage for each of us as we encounter the difficulties inherent in work, life, and love. A wonderful read for those interested in legal issues in the corporate sector; a must read for those individuals who appreciate the changing nature of the human condition and the possibility of turning points.

0 of 0 people found the following review helpful.
A Wake Up Call
By Amazon Customer
If you love books that entertain and inform, Inflection Point is an ideal choice for your nightstand. An absorbing legal thriller, this true tale of Pfizer's high-stakes battle to preserve its patent for Lipitor, the bestselling drug in history, delivers on both counts. In an era when "affordable healthcare" has become America's household mantra, this book gives us a rare, insider's view of the challenges, triumphs and power of Big Pharma, the industry that invents life-saving drugs. That it is told in such a deeply personal manner, through the very human eyes of Pfizer's former chief intellectual property attorney—the book's author—who with her A-list legal team fights a worldwide, multi-billion dollar battle over Lipitor, even as she struggles with her own private demons, explains why this book is such a riveting read. How can you begin with a prologue titled, "Psychedelic Pants," and not keep going? Medford-Rosow clearly understands that while issues are important, it's the story that keeps readers hooked. Hers is a story in which the ramifications are literally life and death. Come to think of it, your nightstand might not be the best place for it, because this is one book that is guaranteed to wake you up.

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  • Sales Rank: #11310762 in Books
  • Published on: 1999-01-28
  • Binding: Paperback

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Minggu, 19 Februari 2012

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  • Published on: 1702
  • Binding: Paperback

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Sabtu, 18 Februari 2012

[R846.Ebook] Download PDF The Truth About Great White Sharks, by Mary M. Cerullo

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The Truth About Great White Sharks, by Mary M. Cerullo

The Truth About Great White Sharks, by Mary M. Cerullo



The Truth About Great White Sharks, by Mary M. Cerullo

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The Truth About Great White Sharks, by Mary M. Cerullo

Do great white sharks hunt humans? Can a great white eat a boat? Are great white sharks cold-blooded killers?

Take a trip to the ocean's depth to learn the truth about these infamous creatures. From the most current information on their swimming habits and ancient ancestors to details about their conveyor belt of teeth, armored skin and super senses, kids will be fascinated by these amazing creatures. Special sidebars offer extra information on what it's like to dive in a shark cage, how to measure a great white, and its different nicknames around the world. Over 50 full-color photographs including a gigantic shark gatefold bring the informative text alive and will thrill budding marine biologists. Includes a detailed glossary, bibliography and index.

  • Sales Rank: #574889 in eBooks
  • Published on: 2013-09-24
  • Released on: 2013-09-24
  • Format: Kindle eBook

From School Library Journal
Grade 3-6-This volume focuses on the work of marine biologists and their attempts to learn more about these creatures. Children will learn about shark anatomy, senses, eating habits, and their relationships with humans. Chapter headings follow the format indicated by the title: "The Truth Is-Great Whites Are Not Cold-Blooded Killers" or "-Great Whites Are Good Mothers." The book also contains unusual information such as how these fish are measured and photographed and why they are not able to survive in an aquarium. The attractive layout blends line drawings, full-color photographs, varied typefaces, and eye-catching graphics. Rotman's pictures are clear and informative. Both the bibliography and list of further reading are short but current, and lists of shark-friendly organizations and activities are also included. This title will be accessible to reluctant readers and is a must for most collections.
Nora Jane Natke, Hooked on Books, Hollywood, FL
Copyright 2000 Reed Business Information, Inc.

From Booklist
Noting that "no other animal has had so much written about it based on so few facts," Cerullo examines what is known about sharks, using many photos and trendy graphics. Topics covered include physical characteristics, behaviors, feeding habits, the difficulties of studying sharks, and the potential to provide medical benefits for humans. The underwater photos, by Jeffrey L. Rotman, are fascinating, especially the three-page foldout. Cerullo consistently downplays shark attacks (a sidebar suggests man-biters as a more apt description than man-eaters), though she admits that victims often bleed to death, and there are some gruesome photos of attack survivors. Despite the picture-book format, bright colors, and Michael Wertz' fluorescent, childlike line drawings of smiling kids and cute sharks dotting photos and pages, the complex sentences are more appropriate for older readers. A list of conservation groups, a glossary, and a bibliography with three titles for young readers and four for adults are appended. Shelle Rosenfeld

About the Author
Mary M. Cerullo is the associate director of Friends of Casco Bay, an environmental group in Maine. She has written several nonfiction books for children.

Jeffrey L. Rotman is a world-renowned underwater photographer whose work has appeared in many magazines and books for all ages. He lives in New Jersey with his wife and four children.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great Book about Great Whites!
By Amanda Sill
This book was is excellent condition and filled with great facts about these amazing sharks! My son used it for his book report and he loved it!

0 of 0 people found the following review helpful.
VERY HAPPY WITH PURCHASE!
By Happy Grandma
Seems to be a very informative book with great pictures. I think my grandson is going to love it when I present it to him for his birthday.

0 of 0 people found the following review helpful.
Small
By Ashley McDavid
The book is small and I have read about some of this. The book would help with reports and fun.

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Jumat, 10 Februari 2012

[B844.Ebook] Ebook Download Develop The Mental Strength of a Warrior, by Gregg Swanson

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Develop The Mental Strength of a Warrior, by Gregg Swanson

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Develop The Mental Strength of a Warrior, by Gregg Swanson

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Develop The Mental Strength of a Warrior, by Gregg Swanson

Now Discover Precisely How to Use The Power Of Your Mind to Achieve
Personal Power and the Personal Success You Truly Desire!

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the Mental Strength of a Warrior" is exactly what you need. �

  • Sales Rank: #384662 in eBooks
  • Published on: 2010-07-01
  • Released on: 2010-07-01
  • Format: Kindle eBook

About the Author
�Gregg Swanson is a leading mental strength expert in the field of personal development, self improvement and personal power.� Gregg specializes in driven individuals that are searching for new heights of self development and personal growth and desire to achieve personal peak performance on a consistent basis.

Gregg has developed a unique and powerful approach to personal growth by strengthening and aligning a person's body, mind and spirit so that they can live a life of power, purpose and passion!

Personal development includes activities that improve awareness and identity, develop talents and potential, enhance quality of life and contribute to the realization of dreams and aspirations.

The concept is not limited to self-help but includes formal and informal activities for developing others in roles such as teacher, guide, counselor, manager, life coach or mentor.

Gregg assists individual with personal growth and personal development.

He has authored several books and over 100 articles on the subjects of mental strength and peak performance.

Throughout his life, Gregg has studied and been exposed to a wide diversity of teachings and teachers - from his collegiate learning and the schools of the corporate world, to extreme sports like martial arts, mountaineering and rock climbing, to more modern teachings of neuro-linguistic programming (NLP) and sports hypnosis.

Armed with this comprehensive and diverse background in personal empowerment, along with his successful experience in sales, extreme sports and mental training, Gregg boasts a unique and powerful ability to blend the physical conditioning, mental strength, emotional mastery into an effective,� usable and easy-to-access process for achieving peak personal performance.

Gregg is owner and CEO of Warrior Mind Coach.� His high quality, high content and high energy programs are thoroughly researched and delivered in a unique, powerful and straight forward manner.

Most helpful customer reviews

2 of 2 people found the following review helpful.
awesome insights!
By Shila
Definitely need to read if you are trying to know more about mental strength. It has so great knowledge and insights and the success of them will depend on your practice in them.

0 of 0 people found the following review helpful.
WORTH DEVELOPING
By Stan
I listen to this man's podcast and it was truly helpful. This lead me to buying his book for my kindle and if you follow his exercises this book helps you develope tha discipline that many, many people are looking for. Its like anything though it is work. Great book great podcast worth buying and begining to develop the mental strength that many of us lack and seek.

0 of 0 people found the following review helpful.
You MUST read this book, if you want to ...
By Amazon Customer
You MUST read this book, if you want to reach your personal goal in life. We all have choices in life…In this book, you would realize why you couldn't do things that you wanted to do and you will learn how to reach your personal goal successfully.

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Rabu, 08 Februari 2012

[T763.Ebook] Free Ebook Spatial Cloud Computing: A Practical Approach, by Chaowei Yang, Qunying Huang

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Spatial Cloud Computing: A Practical Approach, by Chaowei Yang, Qunying Huang

Spatial Cloud Computing: A Practical Approach, by Chaowei Yang, Qunying Huang



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Spatial Cloud Computing: A Practical Approach, by Chaowei Yang, Qunying Huang

An exploration of the benefits of cloud computing in geoscience research and applications as well as future research directions, Spatial Cloud Computing: A Practical Approach discusses the essential elements of cloud computing and their advantages for geoscience. Using practical examples, it details the geoscience requirements of cloud computing, covers general procedures and considerations when migrating geoscience applications onto cloud services, and demonstrates how to deploy different applications.

The book discusses how to choose cloud services based on the general cloud computing measurement criteria and cloud computing cost models. The authors examine the readiness of cloud computing to support geoscience applications using open source cloud software solutions and commercial cloud services. They then review future research and developments in data, computation, concurrency, and spatiotemporal intensities of geosciences and how cloud service can be leveraged to meet the challenges. They also introduce research directions from the aspects of technology, vision, and social dimensions.

Spatial Cloud Computing: A Practical Approach a common workflow for deploying geoscience applications and provides references to the concepts, technical details, and operational guidelines of cloud computing. These features and more give developers, geoscientists, and IT professionals the information required to make decisions about how to select and deploy cloud services.

  • Sales Rank: #3966522 in Books
  • Published on: 2013-12-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .70" w x 6.10" l, .0 pounds
  • Binding: Hardcover
  • 357 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Worth it for those interested in spatial cloud computing.
By jason jiang
This is a great book and it provides step-by-step guidance on cloud computing and existing solutions. This book told me how to utilize cloud computing to address practical problems in Geoscience.

0 of 0 people found the following review helpful.
A Useful Cookbook & Best Practice
By fuziche gzp
This book is very useful for the pioneers and early adopters who want to try and learn how to develop, deploy and manage their cloud applications on open-source cloud solutions and also commercial cloud services.

0 of 0 people found the following review helpful.
Great book
By shawn dias
Provides practical approaches for deploying geo spatial applications and optimizing services on the cloud.
Dr. Yang, is a pioneer in this field and would highly recommend this book.

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